BRANDING    CONTENT    CONCEPT    COLLATERAL

SUNSHINE COAST COUNCIL

bit of background

During my final year of uni I was given the opportunity to pitch a campaign to the Sunshine Coast Council in response to the issue of abandoned dog waste at the beach.

Working within a team, I was tasked with concept creation, strategy and all design work involved.

The campaign, Leave Nothing But Pawprints, included a combination of promotional events, signage and social media awareness aimed to provoke behaviour change within the community to reduce the pollution.

We won the pitch against five other groups.